This week, I am speaking at the Midwest IP Institute. I will be participating in a “fire side chat” with my good friend, Edna Vassilovski of Stoel, Rives LLP. Our session is entitled “How Patent Prosecutors and In-House Counsel Can Provide Work Product Better Aligned with Client’s Business Needs.” Specific topics we will discuss include:
- How clients’ views of IP and intangible assets are changing and ways both inside and outside counsel can stay relevant to clients today;
- What you can do to help clients obtain meaningful patents at reduced cost;
- How to really understand clients’ business goals and how to help make those happen; and
- How to help clients monetize their patents
I am really looking forward to sharing my passion for IP business strategy with in-house lawyers and outside counsel, especially since I will be doing this with someone like Edna who I think has a great grasp on client service from a business perspective. In preparation for this talk, and for the benefit of those attending the the session who would like to learn more about my perspective, I thought it made sense to revive some previous blog posts from the past couple of years where I put forth my positions on why I believe that IP legal service–whether provided by in-house or outside counsel–often fails to create value for clients and how the value proposition for clients can be improved.
Regular readers of this blog may recognize many of these posts, which might be considered a “greatest hits” of my opinions of problems with how we provide IP counseling to our clients. I semi-seriously refer to myself as a “recovering patent attorney,” and for those who wonder why they should consider my opinions as relevant to their practices, you should appreciate that I am not the only person who is calling for change in how legal services are provided. The good news–at least for me–is that business people are listening, and anyone who wishes to remain relevant in the long term should take heed, at least to know what alternatives their competition might be offering to their clients.
Without further ado–here are a few posts I think are worth highlighting for those seeking insights on how to better serve their business clients in the area of IP.