When seeking information about patents, clients often ask their business lawyers or their personal friends for referrals. However, just knowing a patent lawyer personally or by reputation should not be the reason that a referral to a lawyer is made—even if the person making the referral has a law degree. Patents can be critical for business success and, for some clients, specialized expertise is required to ensure the right result is obtained. In this regard, many clients need not just a patent, but a patent that creates business value for their company. Notably, this objective requires a keen business insight, something that is not in the wheelhouse of many otherwise competent patent practitioners. There are questions that a non-specialist can ask before she makes a referral to help her clients and friends meet their patent goals.
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