Many hold strong opinions on the value of patents to business. Both in person and online, there are any number of "experts" who stridently insist that without patent protection, a company's business goals are doomed. With about 350,000 new patent applications filed in 2012, there is no question that many agree that patents create, and are even critical to, business value. But, as the 2012 US presidential election cycle demonstrated, actual data can illuminate how expensive experts are often flat out wrong. So where's the "real data" that will allow business people to know whether a patent is the right decision for their company? This information is likely even more critical for startup entrepreneurs, most of whom have no choice but to rely on self-interested expert opinion regarding the value of patents to their business. Entrepreneurs who follow
As an IP Business Strategist, I frequently speak to CEOs of high growth/start-up companies. I have prepared this short deck to walk them through the basics of how IP Strategy can be implemented in their organizations, and where in their organizations their intangible assets might reside.