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Beware of Those Who Would Sell You Worthless Patent Landscapes

If you are an innovation professional or an investor in new technology, you certainly appreciate that it is important to investigate and analyze the so-called "patent landscape" prior to moving forward with your business plans. As shown by examples such as the $600 plus million settlement of the BlackBerry(tm) lawsuit in 2006 and the $431 million liability court finding that Boston Scientific infringed the patent of a New Jersey doctor, the execution of innovation and technology-based business strategies can be significantly derailed by the pre-existing patent rights of others. In view of these examples (as well as many others), you should not embark on any innovation or technology investment prior to developing a valid point of view on how patents will affect your investment payback. However, in talking to clients of my IP business strategy consulting company, I know that there is no uniform understanding of exactly what a