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The News is Out: We Now Have an Intangible Asset-Based Corporate Economy

(Ed. Note:  A family emergency has been keeping me away from the office.  The good news is that I have been catching up on my RSS feeds and reading some really interesting stuff, albeit a bit late.  One of these interesting reads is a David Brooks piece dealing with corporate intangible assets.  Since this was published Christmas week, others may have missed it, too.  And, when pundits pick up on what you have been talking about for years, I means that the public is finally "getting" it!) David Brooks’ Op-Ed in the December 22, 2009 New York Times raises some interesting points about our new intangible economy.  In this piece, entitled “The Protocol Economy,” Brooks recognizes that we have moved from an economy that makes “stuff” –that is, a physical goods economy—to one that deals in “protocols.”  (I think it would be more appropriate to call our evolving intangible