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Do You Have the Right In-House IP Legal Team to Successfully Execute Your Business Plans?

As a leading business strategist, you understand that your company must “innovate or die.” In embracing this philosophy, you realize that intellectual property (“IP”) strategy is critical to your ability to successfully execute your company's business plans. You also realize that your company's IP constitutes a business asset that can (and should) be monetized, traded and sold, just like any other asset. And, like other assets, the goal should be to maximize these assets. Accordingly, you consider IP to be a critical aspect of your company's business plans. Unfortunately, the people that manage your IP assets, that is, your in-house IP legal team, may not be eager to introduce innovations into the IP management process that can significantly increase IP asset value. Your company may therefore be leaving significant “money on the table” because you do not have the right IP legal team in place. I am now an IP Strategist and

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How You Can Be a Top Player in IP in 3 “Easy Steps”

As a forward-thinking business strategist, you will be interested in the reprinted article published in the Summer 2007 Sloan Management Review entitled “Patenting for Profits” (available in this link: sloanreview.mit.edu/wsj/insight/pdfs/48409.pdf). This article, which was written by two partners at Bain & Company, presents a very succinct explanation of the elements needed for a company to become a top player in the IP game. As an IP Strategist and owner of an IP Strategy and Consulting services (more info here: http://www.jackiehutter/, I believe this article clearly lays out the necessary features for your company to create and deploy a patent strategy that will maximize your corporate assets. To summarize this article, as a top player in creating value from patents, you will create and deploy an infrastructure having each of these elements: 1) a strong market focus; 2) a holistic view; and 3) a strong organization. When your organization has a

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