As a leading business strategist, you understand that your company must “innovate or die.” In embracing this philosophy, you realize that intellectual property (“IP”) strategy is critical to your ability to successfully execute your company's business plans. You also realize that your company's IP constitutes a business asset that can (and should) be monetized, traded and sold, just like any other asset. And, like other assets, the goal should be to maximize these assets. Accordingly, you consider IP to be a critical aspect of your company's business plans. Unfortunately, the people that manage your IP assets, that is, your in-house IP legal team, may not be eager to introduce innovations into the IP management process that can significantly increase IP asset value. Your company may therefore be leaving significant “money on the table” because you do not have the right IP legal team in place. I am now an IP Strategist and
Tag: in-house counsel
