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Is Hasbro Making a Serious Intellectual Property Strategy Mistake by Fighting with Scrabulous?

Hearing the news that Hasbro succeeded today in shutting down Scrabulous for apparent infringement of its intellectual property rights, I found it necessary to weigh in on the debate. For those that don't know the saga of the dispute between Hasbro and two Indian national brothers who developed the wildly popular Facebook application, it is summarized here. In this ongoing legal dispute, Hasbro, the maker of Scrabble(r) and owner of the intellectual property rights for this iconic game, contends that the online Scrabbulous game on Facebook infringes its copyright and trademark rights. While Hasbro is well within its rights to go after violators of its intellectual property, as an intellectual property strategist (more info here: http://www.jackiehutter.com/), it seems to me that Hasbro may be making a huge mistake by taking an aggressive intellectual property enforcement strategy. There are apparently as many as 1/2 million players of Scrabulous on