Uncategorized 3 - IP Asset Maximizer Blog

Seeking to Sell Your Patent to a Big Company? Think About These Negotation Tips

November 3, 2009November 3, 2009 by Jackie Hutter, IP Strategist

Over the past year of so, I have become friends with Victoria Pynchon, an accomplished California litigator and ADR expert. She is a great source of information for people seeking advice in the area of ADR and negotiation, whether IP or otherwise.

Victoria has just posted some information that I think will be of great use to any entrepreneur or start up that is seeking to sell their patent(s) to a larger entity. Except for very rare circumstances, these IP owners will be at a significant disadvantage in comparison to the company to which it seeks to sell. This post, entitled "More on Bargaining from a Position of Weakness" should be the first step before any small IP owner approaches the possible purchaser to help them understand how to succeed in the typically highly uneven bargaining process.

Specifically, people or companies with IP to sell today are hoping

The NY Times is Wrong: Patent Auctions Do Not Provide Indendent Inventors with “Protection”

September 21, 2009September 22, 2009 by Jackie Hutter, IP Strategist 10

: Patent auctions will do little to help independent inventors sell their patents

Those seeking ways to generate revenue from their patentable ideas will find the recent NY Times article entitled "Patent Auctions Provide Protections for Inventors," written by Steve Lohr, to be an interesting read. However, as someone who works with entrepreneurs and corporations wishing to monetize their patent rights, I find it necessary to comment on the assertion that patent auctions can operate to "provide protections" for independent inventors, as well as the underlying premise that these it is generally possible for non-corporate inventors to generate value from their patent rights irrespective of the underlying subject matter of the patents.* As an initial matter, the NY Times article states that "[independent inventors] can often find themselves in court, battling

Interview on Legal Issues Related to Open Innovation and Open Innovation Summit Discount

September 15, 2009September 15, 2009 by Jackie Hutter, IP Strategist

OPEN INNOVATION INTERVIEW WITH BRADEN KELLEY I recently was interviewed by Braden Kelley of Blogging Innovation about the interplay between Open Innovation and the law. For those interested in Open Innovation topics, Braden's blog is a great resource. The link to my interview is here: http://www.business-strategy-innovation.com/labels/Jackie%20Hutter.html Braden and I will both be participating in the Open Innovation Summit being held in Orlando on December 2-4, 2009 along with several other open innovation leaders, authors, and consultants. I will be leading a panel currently titled: "Patents as Tools to Accelerate Innovation - How To Get Your Organization On the Right Path" September 18, 2009 is the last day for the $400 early bird discount. You can get an extra $300 discount by using the code for Blogging Innovation readers can save an extra $300 by registering using the code - NXB458.

IP Strategies for High Growth Companies

August 21, 2009August 21, 2009 by Jackie Hutter, IP Strategist

As an IP Business Strategist, I frequently speak to CEOs of high growth/start-up companies. I have prepared this short deck to walk them through the basics of how IP Strategy can be implemented in their organizations, and where in their organizations their intangible assets might reside.

IP Strategy Basics for High Growth Companies

View more presentations from The Hutter Group: IP Business Strategy.

Welcome to the New Home of the IP Asset Maximizer Blog!

August 2, 2009August 2, 2009 by Jackie Hutter, IP Strategist 1

This blog has been in existence since March 2008, and there is content going back to then on this new site. For those who have been regular readers of this blog, I hope you enjoy the new format. For new readers, I hope to engage with you frequently about the topics discussed here. The blog is built on the Wordpress platform. There will probably been minor tweaks here and there as I gain skills with this product. Please feel free to tell me if there is something that can be improved or to suggest a topic that you would like me to write about. I will be upgrading my other websites soon, so be on the lookout for changes there, too.

IP Business Congress: Blog Summaries for Those Who Couldn’t Attend

June 27, 2009August 1, 2009 by Jackie Hutter, IP Strategist

The IP Business Congress ("IPBC") was held on June 21-23 in Chicago. This meeting, established by IAM Magazine, brought IP business experts, both lawyers and non-lawyers, from around the world to discuss issues relevant to IP. If, like me, you were unable to attend, you will appreciate the blog authors who have thoughtfully posted their summaries and thoughts about the Congress. (If anyone comes across any more, please let me know and I will add them.)

Joff Wild: IAM Magazine Blog

Michael Martin: Broken Symetry Blog

Duncan Bucknell: IP ThinkTank Blog

Peter Zura: 271 Blog (Great overview of the NPE break-out session)

IP.com: Securing Innovation (Interviews with IP Hall of Fame Inductees)

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