I recently spoke to 2 different startup entrepreneurs who explained to me that each had “a brand that needed protecting.” To each, this meant that they intended to focus their sales and marketing efforts on customers who fit image they saw as befitting their respective products. While I was intrigued by the products and the [...]
Posts Tagged ‘start-up business strategy’
Hey “Patent Experts”: How Do You Like Groupon’s Patent Now? *Crickets*
Yesterday’s announcement of the firing of Groupon’s CEO and the hope for a rebirth of the company’s business model brought to mind a post that I wrote a couple of years ago railing against the self-interested opinions of “patent experts” on why Google offered $6 Billion for Groupon in late 2010. Re-reading the post in [...]
Is Traction the New IP for Startups? Maybe Not for Yours.
“Traction is the new IP.” This emerging mantra results in many startup CEOs eschewing the traditional path of patent and other forms of IP protection. While I am aware of no rigorous studies conducted to date, anecdotal information indicates that startup entrepreneurs are increasingly saying no to patents, and likely to other forms of IP. [...]
Lean Startup Methodology: How Patenting Decisions Fit into this New Business Framework
One of the first questions start up entrepreneurs usually ask sounds something like this: “Is it worth the effort and expense to get a patent on this business idea?” In countless conversations with clients in my years as a patent attorney, I could usually articulate multiple reasons why the person seeking to to start [...]
Patents–Who Needs Them? Not Most Startup Entrepreneurs.
A recent article in TechCrunch indicates that entrepreneurs are less likely to file patents than in the past. Nonetheless, there remain countless patent lawyers and agents who will argue convincingly that an entrepreneur must obtain a patent in order to succeed and who will take their $5-15K to file a darned good patent application [...]
We’re Measuring the Wrong Things: Inventiveness and Patents Do Not Equal Innovation
Few things infuriate me more than supposed experts who make statements along the lines of “patents are critical to innovation.” I have avoided stating my views widely in this forum because I didn’t want to get into a contest of one upmanship with my patent lawyer peers. However, in the last couple of weeks, several [...]
R & D Tax Credits Mean Little to Businesses That Do Not Competently Manage Their Intangible Assets
This week, President Obama will announce a $100 billion proposal to stimulate the economy, where much of the focus is to be placed in the area of R & D tax credits. In addition to making the R & D tax credit permanent, Obama will seek increasing one of the credits available from 14 to [...]
Facebook’s “Trademark Bullying” Should Serve as an IP Strategy Lesson for Startup Entrepreneurs
This week, Facebook’s trademark action against a small online teaching company has been all over the news. In summary, Facebook contends that TeachBook infringes its trademark rights in the “Facebook” name because, presumably, the “book” part of the name is associated in the minds of the relevant consumer public with the now well-known Facebook brand. [...]
Contrarian Viewpoint: Patents Likely Matter Little to US Innovation and Job Creation
Many experts insist that innovation cannot succeed without patents, and that the delays in the US Patent Office stifle innovation. This viewpoint is like to become more widely believed by the public as US Patent Office Director Stephen Kappos sees a way to improve the dismal operations of the Patent Office by equating patents as [...]
A Startup Company’s Experiences with Open Innovation-Part 1: Dealing with a Large Company Having Small Innovation Goals
For the past several months, I have been at the helm of Evgentech, a startup company with game-changing battery charging methodology. Our technology was developed by young men who did not come from a traditional engineering background and, even then, their discovery was a serendipitous result of the co-founders’ recognition of a new principle stemming from [...]