Monthly Archives: July 2012

How to Improve your Innovation ROI with Early Stage Patent Expertise: In Depth Management Article

Innovation Management Magazine

This article, How to Improve your Innovation ROI with Early Stage Patent Expertise,  was published in late 2010 as a pay for download article in Innovation Management Magazine.  It later became free for download, and I can share it with readers in this link.  I hope those responsible for creating value from IP in their organizations can find the insights in this article helpful.  Here is a synopsis:

Innovation teams are often removed organizationally from a company’s patent matters. This can mean that corporate innovation processes move forward with little or no consideration of whether competitors can legally “knock off” the resulting consumer offering. Companies may then not attain expected ROI because competitors can legally copy the innovation—be it a product, technology or otherwise—without incurring legal liability.

It may not always be necessary to protect innovation efforts with patents, such as where a product has a short shelf-life or where the company may desire to maintain trade secret protection for the technology. However, for innovation endeavors where go-forward financial models assume exclusivity, companies often require patent protection. Also, the absence of patent insights at an early stage frequently means that innovations are not properly scoped for potential infringement risk until significant efforts are expended, a fact which can further limit innovation ROI.

It follows that companies can realize financial benefits by including patent information at an early stage. A key to successful inclusion of patent information in early stage innovation processes is the realization that not all patent experts can operate in this environment and that corporate leadership must competently manage the situation. Nonetheless, companies that effectively include business-focused patent counsel on innovation teams can improve the ability to obtain innovations protected by patents as well as reducing legal risks to improve ROI.



This blog is back in town!

The blog is back in town.

A bit more than a year of effort as a CEO of a battery charging startup has taken me away from this blog.   It was, and remains, an incredible journey.  As we move ever more close to commercialization of our battery charging technology, I will be posting more in the coming weeks and months (after a well-deserved vacation starting next week).   We have learned much in the last year about getting a new technology to market, especially as it relates to building a team, fundraising and finding technology and licensing partners.  I will likely be cross-posting on another blog site.  But in the meantime, I am posting some articles on creating value from IP (this is the IP Asset Maximizer Blog after all) that readers may find interesting.